Awareness - raising events and promotions across the country.
An important part of planning your event is to decide who your event or activity is aimed at, and what you want to achieve from it.
Whoever you are, taking the time to decide what you want to achieve will help you decide what type of activity you want to run - and afterwards it will be a positive boost for your business on a local community level as well as the organic market as a whole.
Adapted from: http://www.soilassociation.org/. We are grateful for permission given by the Soil Association, UK, to make use of their material.